FINDING NEW LIFE IN WHAT YOU ALREADY HAVE   Many associations may be leaving options for leveraging existing content and untapped resources on the table.   BY THOMAS MARCETTI, SIGNATURE MAGAZINE As the vice president of sales and marketing at GLM Communications, Jacqueline Tobin is responsible for developing strategic marketing and sales plans that promote […]

(3 min. read) The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social media users is expected to increase by more than six million in 2023 to a staggering 308.27 million . Now is the time to focus on creating a customer […]