The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content—via print, internet, and other media—so intrinsically valuable that it moves the recipient’s behavior in a desired direction.
Recent trends in publishing point to a significant resurgence in niche custom titles, especially in the print arena. In 2020 and 2021, 60 and 122 new print titles respectively hit the newsstands (Publishers Daily, 12/29/2021). In addition, subscriptions are up. Research points in part to the pandemic playing a role in this increase due to people spending more time at home and looking to find new things to do while at home that doesn’t involve working all the time.
Here are the top reasons to outsource your next publishing project:
Budget Advantages
Outsourcing a project comes with multiple perks, one of which is receiving a targeted quote for the services to be rendered. This allows for an accurate accounting prior to the start of the project. No need to hire (and train) new employees, purchase needed equipment or increase overhead. Outsourcing allows total control over all costs.
Experience
You wouldn’t hire an electrician to redo your plumbing, right? The same goes for publishing. Let industry veterans manage your project and guide you through the ever-changing publishing environment. Skilled publishing experts also provide access to multiple topics written specifically for your audience.
Redirected Focus
Clients, or your business, can suffer when inundated with time-consuming tasks that come with building a new publication, especially if your staff is focusing on a project that is outside their wheelhouse. Outsource that annual publication or special edition, and your employees are free to focus on your core business and securing new customers.
Capitalize on Trends
Outsourcing allows your company to quickly capitalize on trends in your industry. Remain competitive and efficient by getting a jump on competitors without jeopardizing your core business.
New Revenue Streams
A custom publishing product can launch new revenue streams by tapping into new and different ideas specifically designed to grow, excite, and monetize your audience’s needs.
Bundled Services
You and your staff may know many things about your specific business, but what about the multitude of services that the word “publishing” includes? There’s social media management, print, digital, newsletters, blogs, and more. Outsourcing allows you to hire one expert to grow all aspects of your brand’s imprint.
Quality
When a team is stretched thin, the business runs the risk of providing substandard work to clients. Minimize the liability and outsource project tasks. A true publishing partnership protects the reputation of your company and increases customer loyalty.
Technology
GLM Custom keeps up with the technology, so you don’t have to.
As a turnkey media services publisher, GLM Custom can create and manage your custom publishing projects. Our publishing professionals are industry veterans who have seen the industry evolutions and technological advances, adjusted to them, and continued to improve upon the publishing process. We have listened, learned, and had countless successes. Let GLM Custom move your business forward with our content marketing initiatives.
We plan to cover a variety of topics in this space. We hope you’ll come to learn a little bit more about us and how we can help you communicate with your audience to keep them engaged, informed, and returning for more. Reach out to us for a no-cost, no-obligation quote at 844-GLM-2456 or hello @ glminc (dot) com.