Business Marketing Tips - 5 Keys to Track Audience Engagement - Association Marketing

Five Keys to Track Audience Engagement

(3 minute read)

In today’s world of endless content and distractions, connecting with your audience and growing your following can be a real challenge. Keeping your audience interested and engaged is both an art and a science. Luckily, with the following data metrics, you can gauge content interest and build a loyal and organic audience.

Enhancing audience engagement is essential for growing your returning audience through article shares, social media interaction, and good old word-of-mouth. Returning users tend to trust a publisher’s brand more, visit your website more frequently, explore more pages during a session, and are more likely to subscribe to your email newsletter, potentially leading to increased paid content conversions.

When it comes to tracking engagement, it’s crucial to focus on metrics that reflect active involvement by your audience, not just superficial numbers like page views or unique clicks.

Here’s what publishers should be focusing on when analyzing audience engagement in 2023:

1. Average Number of Pages Per Session

The more pages a user visits during a single session, the higher their level of engagement. This indicates a deeper interest in your content.

2. Average Session Duration

A longer average session duration suggests that users are genuinely engaged. They’re choosing to spend more time on your website, which is a positive sign.

3. Bounce Rate

A high bounce rate indicates that a significant portion of your visitors are leaving your site without exploring further. A low bounce rate indicates higher engagement and a more compelling user experience. 

4. Returning Visitors vs. New Visitors

To boost audience engagement, it’s essential to have a higher percentage of returning visitors. This means that you’re successfully converting new visitors into loyal, returning readers. This loyal readership is the lifeblood of your site.

5. Shares from Article Pages

The number of shares from your article pages is a clear indication of your content’s impact. When a visitor shares your story with their network, it means they’re actively involved and enthusiastic about your content. This user-driven promotion is valuable.

In 2023, these metrics remain vital for quantifying audience engagement. Regularly reviewing this data, ideally on a monthly or quarterly basis, will help you identify areas of excellence and areas in need of improvement. Just like any business, your website should be continually analyzed and improved to ensure reader satisfaction and audience growth. Staying relevant to your audience is not just fundamental; it’s a labor of love for publishers.

And that’s where GLM can help! We serve as an asset and a proven go-to partner for all your marketing, social media, custom publishing, revenue generation, and consulting needs. For more than four decades, GLM has continued to support, guide, and continually improve the standard for our clients. Our hands-on customer care approach and impeccable reputation have allowed us to maintain relationships that span decades.

Give us a call today to see how we can help you – (844) GLM-2456 or visit us at