HOW WE WORK
partnering with glm
GLM has never had two media clients that share identical goals, offerings, appearance, editorial, audience, or leadership. Hence, all of our client engagements are uniquely customized to the specific need. However, as a function of the principals by which our firm operates, there are certain attributes you will find built into our culture, and present in every GLM effort:
IMMERSION
GLM becomes the you, you aren’t disguised as us. Our sales staff represents your brand and they will do so as if they actually work directly for you. If permitted, they will have your email address, carry your business card and represent themselves as if they are your employee – because they are serving as one. They attend your events, shows and essential meetings. They do everything you’d expect a successful sales staff member to do because they are your advertising sales team.
IMMERSION
GLM becomes the you, you aren’t disguised as us. Our sales staff represents your brand and they will do so as if they actually work directly for you. If permitted, they will have your email address, carry your business card and represent themselves as if they are your employee – because they are serving as one. They attend your events, shows and essential meetings. They do everything you’d expect a successful sales staff member to do because they are your advertising sales team.
FEATURED ARTICLE
PRODUCTIVITY
You will be regularly informed about activity and results. All of your assigned sellers use a CRM – either the internal GLM system (Salesforce), or the platform you currently use. All sales activity and results reporting can therefore be readily done based on your preferred schedule.
FACT
QUOTE
productivity
You will be regularly informed about activity and results. All of your assigned sellers use a CRM – either the internal GLM system (Salesforce), or the platform you currently use. All sales activity and results reporting can therefore be readily done based on your preferred schedule.
QUOTE
FACT
ALIGNMENT
All GLM sellers are goal driven. We, with your concurrence, assign specific revenue goals and track performance against those goals. Since all GLM sales staffers are very experienced advertising professionals, attaining revenue goals is something they expect.
ALIGNMENT
All GLM sellers are goal driven. We, with your concurrence, assign specific revenue goals and track performance against those goals. Since all GLM sales staffers are very experienced advertising professionals, attaining revenue goals is something they expect.
QUOTE
MANAGEMENT
All GLM sales team members report to a GLM senior manager. When you work with GLM, comprehensive advertising sales management is part and parcel of the partnership itself. GLM management is there to ensure the attention, focused effort and quality of our work.
Regardless of our client’s involvement in day-to-day sales direction / consultation, there will always be a senior GLM manager assigned in a supervisory role, protecting your investment and ours.
MANAGEMENT
All GLM sales team members report to a GLM senior manager. When you work with GLM, comprehensive advertising sales management is part and parcel of the partnership itself. GLM management is there to ensure the attention, focused effort and quality of our work.
Regardless of our client’s involvement in day-to-day sales direction / consultation, there will always be a senior GLM manager assigned in a supervisory role, protecting your investment and ours.
FEATURED ARTICLE
SUPPORT
GLM sellers have access to best in class sales and administrative support. Additionally, our clients benefit from their GLM staffers having access to syndicated advertising databases provided through GLM-paid subscriptions for use in prospecting / new business development. Moreover, GLM Custom can provide as much creative / promotion assistance as our clients request.
SUPPORT
GLM sellers have access to best in class sales and administrative support. Additionally, our clients benefit from their GLM staffers having access to syndicated advertising databases provided through GLM-paid subscriptions for use in prospecting / new business development. Moreover, GLM Custom can provide as much creative / promotion assistance as our clients request.
FACT
WE WANT TO SPEAK WITH YOU
Let's connect
We want to learn about your business, tell you about ours, and figure out a way to work together!
Give us a call, send us an email, or if you prefer, we’ll reach out to you.
WE WANT TO SPEAK WITH YOU
Let's connect
We want to learn about your business, tell you about ours, and figure out a way to work together!
Give us a call, send us an email, or if you prefer, we’ll reach out to you.