(2.5 minute read)
LinkedIn and Facebook are both powerful social media platforms with distinct purposes and audiences, making them useful for different aspects of business. Here’s a breakdown of how, when, and why to use each platform for your business:
How:
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- Professional Networking: LinkedIn is primarily a social media platform for professionals, making it ideal for networking, connecting with industry peers, and building a professional brand.
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- Company Pages: Create a company page to showcase your business, share updates, and engage with your target audience.
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- Content Sharing: Share thought leadership articles, industry insights, and business updates to establish your expertise and authority.
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- Recruitment: Post job openings, seek potential candidates, and build a strong employer brand.
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- B2B Marketing: Use targeted advertising to reach other businesses and decision-makers in your industry.
When:
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- B2B Focus: LinkedIn is particularly effective for business-to-business (B2B) interactions, making it a great choice if your business caters to other businesses.
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- Professional Development: Use LinkedIn for personal and professional growth, networking, and staying updated on industry trends.
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- Job Recruitment: If your business is hiring, LinkedIn is an excellent platform for finding qualified candidates.
Why:
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- Professional Image: LinkedIn helps your business establish a professional and reputable image within your industry.
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- Networking: Connect with potential clients, partners, investors, and industry experts.
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- B2B Leads: Generate leads and potential business partnerships within your industry.
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- Recruitment: Find top talent and showcase your company culture to attract potential employees.
How:
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- Audience Engagement: Create a Facebook Business Page to engage with customers, share updates, and build a community around your brand.
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- Content Variety: Share a mix of informative, entertaining, and visually appealing content to resonate with your target audience.
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- Customer Support: Use Messenger to provide timely customer support and address inquiries.
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- Advertising: Leverage Facebook’s detailed targeting options for effective advertising campaigns.
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- Events and Promotions: Promote events, product launches, and special offers to your followers.
When:
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- Wide Audience Reach: Facebook has a massive user base, making it suitable for businesses targeting a broad consumer audience.
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- Visual Content: If your business can create visually appealing content (images, videos, infographics), Facebook can help showcase it.
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- Brand Loyalty: Use Facebook to foster a sense of community and loyalty among your customers.
Why:
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- Audience Diversity: Reach a diverse audience, including consumers from various demographics.
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- Customer Engagement: Engage with your customers directly and build lasting relationships.
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- Cost-Effective Advertising: Facebook’s advertising platform offers cost-effective options for targeted marketing campaigns.
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- Brand Awareness: Increase brand visibility and awareness among a wide range of potential customers.
To wrap it up, LinkedIn is more focused on professional networking, B2B interactions, and industry-specific content, while Facebook is suitable for engaging a broad consumer audience, building brand loyalty, and visually showcasing products or services. The choice between the two social media platforms depends on your business goals, target audience, and the type of content you want to share. It’s not unusual for businesses to use both social media platforms in complementary ways to maximize their online presence and achieve different objectives.
And that’s where GLM can help! We serve as an asset and a proven go-to partner for all your marketing, social media, custom publishing, revenue generation and consulting needs. For more than four decades, GLM has continued to support, guide and continually improve the standard for our clients. Our hands-on customer care approach and impeccable reputation have allowed us to maintain relationships that span decades.
Give us a call today to see how we can help you – (844) GLM-2456 or visit us at www.glminc.com