A lot is riding on the selection of an outsourced ad sales company. Meeting your immediate ad revenue goal is your most pressing consideration but no ad sales company – at least those that have been in business for longer than a month – is going to guarantee your next year’s revenue results. Your decision […]

(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the number one, two or three benefit valued most by members. On the flip side, rising print and postage costs, paper availability and decreasing ad revenue make a sensible path forward […]

Today is February 12, and I’m staring out the window of GLM’s Hoboken, NJ offices, watching the snow accumulate and gradually hide the pavement on the corner of 1st and Jefferson. It’s certainly due – We haven’t yet had much snow on the east coast this winter, and I’m grateful for it. I’m not much of […]

(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a local restaurant, area attraction, or the Facebook page of your favoriteboutique? Maybe you were seated in the comfort of your home in front of your computer, inyour pajamas and done […]

(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business portfolio, special interest magazine or consumer title – ifyou want to truly resonate with readers, you’d better make a great first impression. GLM hascompiled a list of key design principles […]

The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content—via print, internet, and other media—so intrinsically valuable that it moves the recipient’s behavior in a desired direction. Recent trends in publishing point to a […]