In today’s competitive market, associations constantly strive to deliver exceptional value to their members. This might involve hosting educational and networking events, providing access to in-demand professional development resources, and advocating for impactful industry-related legislation. But achieving these goals requires a strong financial foundation. This is where the power of partnerships with sponsors and advertisers […]
Associations play a vital role in industry growth, advocacy, education, networking, and professional development. However, attracting new members in an increasingly competitive environment can be a challenge. LinkedIn can be used by organizations seeking to expand their reach and grow their membership. This article explores strategies that can be used by associations to leverage LinkedIn […]
A lot is riding on the selection of an outsourced ad sales company. Meeting your immediate ad revenue goal is your most pressing consideration but no ad sales company – at least those that have been in business for longer than a month – is going to guarantee your next year’s revenue results. Your decision […]
(5 minute read) Next up in our Brand Marketing Spotlight Series — “the Helping Hand” in American kitchens, Hamburger Helper, now known as Helper. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to […]
(3 minute read) In today’s world of endless content and distractions, connecting with your audience and growing your following can be a real challenge. Keeping your audience interested and engaged is both an art and a science. Luckily, with the following data metrics, you can gauge content interest and build a loyal and organic audience. […]
(7 min. read) Next up in our Brand Marketing Spotlight Series — chocolate candy for all “funkind,” M&M’s. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to utilize their methodology for your own […]
(2.5 minute read) LinkedIn and Facebook are both powerful social media platforms with distinct purposes and audiences, making them useful for different aspects of business. Here’s a breakdown of how, when, and why to use each platform for your business: LinkedIn How: When: Why: Facebook How: When: Why: To wrap it up, LinkedIn is more […]
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew we needed them – Hasbro’s Monopoly. In this series, GLM will highlight a well-known brand and from a marketing standpoint dive into how they achieved their level of success. In […]
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO game, it’s time to level up your brand’s profile, too. Here are five things you could be doing to make sure that your brand’s searchability is the best it can be. These […]
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and offer tips on how to utilize their methodology for your own strategy! Here are […]
(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the number one, two or three benefit valued most by members. On the flip side, rising print and postage costs, paper availability and decreasing ad revenue make a sensible path forward […]
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have — Planters’ Mr. Peanut! In this series, GLM will continue to highlight a well-known brand and dive into how they achieved their level of success from a marketing standpoint and […]