FINDING NEW LIFE IN WHAT YOU ALREADY HAVE Many associations may be leaving options for leveraging existing content and untapped resources on the table. BY THOMAS MARCETTI, SIGNATURE MAGAZINE As the vice president of sales and marketing at GLM Communications, Jacqueline Tobin is responsible for developing strategic marketing and sales plans that promote […]
(3 min. read) The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social media users is expected to increase by more than six million in 2023 to a staggering 308.27 million . Now is the time to focus on creating a customer […]
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics and more. Anything that can be viewed online or downloaded is considered digital publishing. According to Statista, as of July 2022, there were more than 5 billion active internet users […]
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many hats, and it often includes being the marketing department. “Do more with less staff” has been the business norm for years but it’s exhausting. What if you could shift a […]
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone is searching for keywords associated with your brand or product. But what about social media optimization? Social media optimization (SMO) involves creating content that encourages and entices people to engage […]
(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their marketing strategy to increase focus on visual identity. In fact, 50.5% of those surveyed said that visual content was very important to their marketing strategy and 19% said their strategy is […]
(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about your business? Email marketing may be the solution. However, your customers are sending and receiving emails all day long. How can your message cut through the noise and catch their […]
(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or update directly to a customer via text message on theirmobile device. It is used to increase brand awareness, generate sales, and boost customerengagement. If you can imagine a way to […]
GLM COMMUNICATIONS ANNOUNCES PARTNERSHIP WITH M3 Media HOBOKEN, NJ – November 14, 2022 – GLM, Inc. is excited to announce that M3 Media Group, owners of the Hamptons Real Estate Showcase publication has awarded the legacy media agency a contract to handle the sale of non-endemic advertising nationally. In this capacity, GLM will serve as […]
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a local restaurant, area attraction, or the Facebook page of your favoriteboutique? Maybe you were seated in the comfort of your home in front of your computer, inyour pajamas and done […]
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business portfolio, special interest magazine or consumer title – ifyou want to truly resonate with readers, you’d better make a great first impression. GLM hascompiled a list of key design principles […]
(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle it all. There are tools that help you design your posts, others to streamline your posting schedule across multiple channels, and finally, sites solely dedicated to analyzing the performance metrics […]