(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic in our rear-view mirror, it’s time to determine how best to get your staff back into the office while maintaining productivity and addressing employee concerns. Careful planning and consideration will […]
3 Tips to guide your strategy
(3 min. read) The COVID-19 pandemic didn’t just change the way people work, it also changed how customers connect with businesses. The number of U.S. social media users is expected to increase by more than six million in 2023 to a staggering 308.27 million . Now is the time to focus on creating a customer […]
Today is February 12, and I’m staring out the window of GLM’s Hoboken, NJ offices, watching the snow accumulate and gradually hide the pavement on the corner of 1st and Jefferson. It’s certainly due – We haven’t yet had much snow on the east coast this winter, and I’m grateful for it. I’m not much of […]
(3 min. read) What comes to mind when you hear “digital publishing”? Blogs? Books? Magazines? That’s correct. However, it can also be podcasts, videos, infographics and more. Anything that can be viewed online or downloaded is considered digital publishing. According to Statista, as of July 2022, there were more than 5 billion active internet users […]
(2.5 min. read) Raise your hand if you have an in-house marketing team. You are fortunate if you do. A small business owner wears many hats, and it often includes being the marketing department. “Do more with less staff” has been the business norm for years but it’s exhausting. What if you could shift a […]
(2 min. read) If you have a website, then you are familiar with the idea of search engine optimization (SEO) to improve results when someone is searching for keywords associated with your brand or product. But what about social media optimization? Social media optimization (SMO) involves creating content that encourages and entices people to engage […]
(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their marketing strategy to increase focus on visual identity. In fact, 50.5% of those surveyed said that visual content was very important to their marketing strategy and 19% said their strategy is […]
(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about your business? Email marketing may be the solution. However, your customers are sending and receiving emails all day long. How can your message cut through the noise and catch their […]
(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or update directly to a customer via text message on theirmobile device. It is used to increase brand awareness, generate sales, and boost customerengagement. If you can imagine a way to […]
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a local restaurant, area attraction, or the Facebook page of your favoriteboutique? Maybe you were seated in the comfort of your home in front of your computer, inyour pajamas and done […]
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business portfolio, special interest magazine or consumer title – ifyou want to truly resonate with readers, you’d better make a great first impression. GLM hascompiled a list of key design principles […]