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Dennis Connaughton Named General Manager, GLM Inc.
Hamburger Helper: Brand Marketing Spotlight Series
Five Keys to Track Audience Engagement
Mars’s M&M’s: Brand Marketing Spotlight Series
(7 min. read) Next up in our Brand Marketing Spotlight Series — chocolate candy for all “funkind,” M&M’s. In this series, GLM will continue to
LinkedIn Vs. Facebook – How, When & Why to Use Them
(2.5 minute read) LinkedIn and Facebook are both powerful social media platforms with distinct purposes and audiences, making them useful for different aspects of business.
Hasbro’s Monopoly: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — the board game that taught us about finance, money, and life skills before we even knew
Instagram Profile Essentials
(5 min. read) SEO. SEO. SEO. Search Engine Optimization plays a huge role in your brand awareness. Now that Instagram has leveled up its SEO
Oscar Mayer: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a staple brand at any BBQ, Oscar Mayer. In this series, GLM will continue to highlight
Wait! Don’t Pull the Plug on that Print Magazine!
(3.5 min. read) The battle between print versus digital rages on. In the association world, repeated surveys have shown that the print magazine is the
Planters’ Mr. Peanut: Brand Marketing Spotlight Series
Next up in our Brand Marketing Spotlight Series — a giant in the food industry, but ironically one of the smallest snacks you could have
How to…Transition Staff Back into the Office
(3 min. read) No one can argue that it’s been a challenging several years for just about every commuter on the planet. With the pandemic
Leveraging Existing Assets – Signature Magazine
How to Use Social Media as a Customer Support Tool
5 Digital Content Options to Grow your Business
Outsource your Marketing Plan? Maybe
Using Infographics in your Marketing Strategy
(3 min. read) Visual content has been growing by leaps and bounds. With the rise of platforms like TikTok and Instagram, many brands are shifting their
Email Marketing – Four Ways to Stand Out from the Crowd
(2 min. read) Are you looking for a way to stay in touch with your customers, alert them to updates, promos or other information about
Text (SMS) Marketing – Can it Work for your Business?
(2.5 min read) What is it? Text, or Short Message Service (SMS) marketing, is a form of direct marketing that sends apromotional message, offer, news or
M3 Media Partnership Announcement
GLM COMMUNICATIONS ANNOUNCES PARTNERSHIP WITH M3 Media HOBOKEN, NJ – November 14, 2022 – GLM, Inc. is excited to announce that M3 Media Group, owners
Long Live Print!
(3 min. read) How many times have you done it? Pulled out your mobile device, opened a web browser or anapp to search for a
Six Design Tips for Digital & Print
(5 min. read) When it comes to publishing, regardless of whether it’s in print or digital form – be it a tradejournal, catalog, company business
Social Media Resource Roadmap
(2 min. read) Managing your social media can be complex. Fortunately, there are a ton of resources widely available out there to help you juggle
Outsourcing your Social Media
(3 min. read) Gone are the days of direct mail, flyers and commercials to get your business in front of customers (at least for now).
Brand Consistency and Social Media
(2 min. read) Keeping company branding consistent across a wide range of media has always been challenging. With the social media explosion in recent years, keeping
Enhance your Social Media Posts
(4 min. read) A social media post can be as simple or as complex as you feel it should be for your brand. No matter
BRAND SPOTLIGHT
Brand Spotlight Archive
(3 min. read) If you’re looking to attract new customers, increase your business’s market reach, or simply build brand awareness, then an …
According to a recent Pew Research Center’s Social Media Fact Sheet, 72% of U.S adults use at least one social media site. …
The Content Council defines custom publishing as an endeavor that marries the marketing ambitions of a company with the information needs of its target …
A plethora of essentials are needed for a business of any size, and a good email list is one of them. Having …
GLM Custom launched in October 2021 after many meetings and conversations revolving around three things: Timing – Is it a good time? …
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